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Recruitment Techniques of the Experts: The Feature-Accomplishment-Benefit approach to selling
Recruitment Techniques of the Experts: The Feature-Accomplishment-Benefit approach to selling
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| Title: | Recruitment Techniques of the Experts: The Feature-Accomplishment-Benefit approach to selling |
|---|---|
| Content type: | Top tips |
| Author: | Bob Marshall  |
| Abstract: | An introduction to the Feature-Accomplishment-Benefit (FAB) approach to selling to the Hiring Manager. This approach was evolved by Bob Marshall and a group of fellow trainers after observing how top recruiters work. Tips on how to use the technique, placing responsibility on the candidate and a list of benefits are also provided. |
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| File info: | File size 51.46 KB | No of downloads: 7 |
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