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How to use PR

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Title: How to use PR
Content type: Article
Author: Tracey Dunn info
Abstract:

A comprehensive introduction to PR including

  • benefits derived from PR
  • PR myths
  • knowing who you are dealing with
  • targetting and research (including choosing the right media)
  • how to approach the press
  • the toolkit (phone calls, emails, press releases, articles, photographs)

 
Rating: 4.5 rating stars
File info: File size 139.60 KB | No of downloads: 14

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